Adobe Photoshop |Adobe Illustrator | Adobe InDesign
This classic package redesign challenged us to take packaging that already exists and redesign it to make it better. I chose Davids Premium All Natural Toothpaste for two reasons. It needed better information organization. On top of that, the box shape for toothpaste needed a redesign to give the brand a competitive edge as well as reduce waste and leave room for more products on the shelf.
